by Britt Franklin
Veronica Mars fans have reason to celebrate! In less than a day, over two million dollars were raised to fund a movie based on the former CW show that ran from 2004 to 2007.
The Veronica Mars movie Kickstarter campaign was launched yesterday with a video featuring stars Kristen Bell, Ryan Hansen, Jason Dohring, Enrico Colantoni, and show creator Rob Thomas. Though the goal was reached, there’s still twenty-nine days left for supporters to donate and some sweet incentives are being offered to backers. A $10 donation gets you a PDF of the script and production updates, and a $10,000 donation got one lucky person a speaking role in the film. Falling in between that grand scale were associate producer credits, movie posters, autographs, digital and DVD copies of the movie, film premiere tickets, t-shirts, and the list goes on. The film is set to begin filming this summer.
The passion of diehard fans combined with the cast and crew’s labor-of-love dedication has worked wonders in the past with Firefly, Chuck, Roswell, and more. The success of the Veronica Mars movie campaign is a true testament to how the industry could further evolve. If networks won’t back it, who says the fans won’t?
So…Chuck movie, anyone?