New Study Shows E-Readers More Popular Than Tablets
by Haylee Fisher (@haylee_fisher)
Many of you may have received a tablet such as an iPad or an Android for Christmas a few days ago. In fact, you may be using it to read this article right now. But did you know e-readers are actually more popular with consumers? In a recent study by the Pew Research Center, results found the number of those who read e-books jumped from 18% to 33% in the past year. Only 25% of those polled owned a tablet such as an iPad or Kindle Fire. Because of this e-reader surge, traditional readership declined from 72% to 67%.
This is not an either/or situation, though – 3% of the participants noted they owned both devices.
This growth has in part contributed to the decline of print. Newsweek announced this past October that they will soon transition into an all-digital format. Libraries are reporting an increase in e-book titles. According to a summer report by The Wall Street Journal, the New York City Public Library systems partnered with Penguin Group and e-book publisher 3M to distribute nearly 15,000 digital books. The success of this campaign contributed to awareness of e-book lending by libraries to jump from 24% to 31%.
Who is likely to own an e-reader? Pew’s study determined it is mostly those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.
This led CNN to ask the question of why exactly e-readers are more popular than tablets. They note tablets offer far more features while e-readers are usually limited to just the buying, downloading, reading, and annotating of books. Plus e-readers feature a black and white display and lack a touch screen.
They decided price probably plays a big role, with a Kindle selling for $114 and the least expensive iPad going for $499.
What are your thoughts? Have you replaced traditional books with their digital counterparts? Or are you in the minority that prefers tablets?